Granite Ware is a 150 year old heritage cookware brand that had little brand awareness online, despite being widely known for their iconic speckled pattern, and affordable and durable products. With so much competition within their industry, Granite Ware needed to develop an online presence in order to differentiate themselves, drive brand awareness, and, ultimately, online sales.
In partnership with D4S, ALX crafted a digital strategy for Granite Ware to drive brand awareness and reach through social media ads, as well as establish brand legitimacy and cultivate an online community through organic social media. ALX defined messaging voice and tone, as well as a visual look through photography and graphic design work.
• Over 1 million impressions across Facebook & Instagram
• 11.5% average engagement rate
• Updated brand assets & photography
