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New York :
ALX, 67 West Street #401, Brooklyn, NY 11222
Chicago :
1117 N. Dearborn St, Chicago, IL 60610

At ALX, we believe in the power of focusing on inputs to drive business success. 

Lately, we have become laser focussed on this. Why? Success comes from doing ordinary things extraordinarily well.

I remember my brother and fellow entrepreneur, Brian Frumberg, said to me when we were scaling the business a decade ago: “Do not let your inbox dictate your day.” This became the start of our thinking about how to prioritize inputs.

Here’s how this plays out in our daily practice…

Key Inputs at ALX

  1. Positive Mindset in Problem Solving: We approach challenges with optimism and creativity.
  2. Time Blocking for Task Types: Efficient scheduling ensures focused productivity.
  3. Owning Timelines: We update daily expectations and deliverables, keeping projects on track.
  4. Quality Control: Balancing excellence with forward momentum is key to our success.
  5. Regular Touchpoints: Consistent communication with clients and contractors fosters transparency and collaboration.


Why Inputs Matter

  • Control: Inputs are within our control, unlike outputs which can be influenced by external factors.
  • Consistency: High-quality inputs lead to sustainable outcomes.
  • Improvement: Focusing on inputs allows for continuous process refinement.
  • Long-term Success: Consistent inputs compound over time, driving significant growth.


Applying the Focus on Inputs

  1. Identify Key Inputs: Determine daily or weekly actions that propel your business forward.
  2. Prioritize Quality: Ensure each input is executed with excellence.
  3. Create Systems: Develop routines that support consistent input delivery.
  4. Measure and Refine: Use outputs as feedback to enhance your inputs.
  5. Be Patient: Trust the process and remain consistent.

By focusing on these controllable factors, we at ALX ensure that our efforts lead to sustained business growth and client satisfaction. 

We drew inspiration from a thought shared by Bullfinch AI, that emphasized the importance of controlling and optimizing our daily actions and processes. Interested in collaborating? Visit ALX and let’s discuss how we can help your brand thrive.